Launching your mobile app is a huge milestone—but it’s only the beginning. The real challenge starts post-launch, where continuous improvement is driven by data. Knowing which metrics to track can make the difference between an app that thrives and one that fades away.
At IPH Technologies, a trusted App development company, we help clients go beyond development by monitoring key performance indicators (KPIs) that drive user engagement, retention, and revenue growth.
Here are the top metrics every app owner should track after launch:
1. Downloads and Installs
Why it matters: It tells you how many users are interested enough to try your app.
What to watch:
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Total downloads
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Downloads by platform (iOS, Android)
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Organic vs. paid installs
Tracking install sources also helps evaluate the performance of your marketing campaigns.
2. Daily Active Users (DAU) & Monthly Active Users (MAU)
Why it matters: These metrics show how often users come back to your app.
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DAU: Users who open the app daily
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MAU: Users who open the app at least once a month
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Engagement Ratio: DAU ÷ MAU (a higher ratio = better engagement)
A sticky app keeps users coming back regularly.
3. Retention Rate
Why it matters: Retention shows how well your app holds onto users over time.
Track retention at:
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Day 1
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Day 7
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Day 30
If users don’t return after the first use, it may indicate issues with onboarding, performance, or user experience.
4. Churn Rate
Why it matters: Churn tells you how many users stop using your app over a specific period.
Churn Rate = 1 - Retention Rate
A high churn rate often signals bugs, confusing UX, or a lack of value.
5. Session Length and Frequency
Why it matters: It indicates how long users stay in your app and how often they open it.
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Session Length: How much time users spend per visit
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Session Frequency: How often they return each day or week
These insights can guide UX improvements and feature updates.
6. Crash Reports and App Performance
Why it matters: No one sticks with an app that’s buggy or slow.
Track:
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Crash rate per session
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App load time
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Latency and responsiveness
At IPH Technologies, we ensure our apps are optimized for stability before and after launch.
7. User Reviews and Ratings
Why it matters: Feedback is a goldmine for improvement.
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Monitor trends in app store ratings
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Respond to user concerns
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Identify common complaints or requested features
Positive reviews also boost visibility and credibility.
8. Conversion Rate (for freemium or paid apps)
Why it matters: If your app includes purchases or subscriptions, track how many users convert from free to paid.
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Trial-to-paid conversion
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In-app purchase completion
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Upgrade success rate
This metric is key for apps that rely on monetization.
9. Customer Lifetime Value (CLV)
Why it matters: CLV estimates the total revenue a user will generate over time.
A high CLV means users see lasting value and are likely to pay for additional features or services.
10. Uninstall Rate
Why it matters: A high uninstall rate shortly after download can be a red flag.
Investigate reasons by:
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Collecting feedback
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Reviewing app store comments
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Monitoring crash or login issues
Final Thoughts
Tracking these key metrics gives you a clear picture of how your app is performing and where you need to improve. At IPH Technologies, we don’t just build apps—we support our clients in scaling and optimizing them after launch.
As a result-driven App development company, we combine tech expertise with data insights to help you build, grow, and succeed in the app market.
Need help tracking your app's performance? Let’s talk!
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